Con 4 millones sobre miembros, Grindr es Hoy, con diferenciacion, la uso movil gay mas descargada
Detras de 3 anos de vida, y gracias a su ciencia basada en la geolocalizacion, esta presente en el 99% de las paises del universo y acoge a la media sobre usuarios conectados cada jornada. En total, cada aniversario se intercambian 11 millones de mensajes y 2 millones sobre fotos.
Entrevistamos al dirigente fundador de Grindr, Joel Simkhai, de tratar comprender el triunfo sobre una empleo que tambien ha cambiado la maneras sobre viajar.
?Como se te ocurrio la idea sobre Grindr? En aquella periodo, cuando queria reconocer chicos, tenia que ir a sitios web. Sin embargo siempre me faltaba muchas noticia: ?esta lejos o no? Estaba empezando a molestarme En Verdad. asi como por lo tanto, en 2009, llego el iPhone sobre 2? generacion e inmediatamente comprendi lo que podia elaborar con esta tecnologia. Reuni un humilde equipo y en os a trabajar en el programa.
?Cual era la idea basica? Bastante facil: quiero conocer a chicos que esten cercano de mi. ?Eso seria basico! Sin embargo, logicamente, no teniamos ni idea sobre que el programa tendria tanto triunfo asi como adquiriria un alcance internacional.
?Como se distribuyen tus 4 millones sobre afiliados? Una gran medio esta en Estados Unidos. Luego, nuestros principales mercados son el mundo Unido, Francia, Australia y Canada. y En Caso De Que nos fijamos en las ciudades, Londres es el destino numero uno (usuarios), y luego Tenemos casi un empate dentro de Nueva York asi como Paris (miembros).
?Como se explica este exito en Francia? ?No tengo ni idea! El ano anterior, vimos como se disparaba la cuantia sobre afiliados, sin embargo no sabemos por que. A veces, conocemos que un diario, un twitter o una emisora sobre radio ha hablado de nosotros, aunque nunca Tenemos ninguna via. Ademas, De ningun modo hacemos campanas sobre propaganda o de marketing. Lo unico que hacemos son fiestas de Grindr, como la de Freedj el pasado julio.
Segun las cifras, un elemento se conecta una media sobre 8 veces al jornada asi como permanece conectado a lo largo de 1,5 horas. ?No te parece bastante?
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